Marketing Performance Advantage

A CMG Partners & Chadwick Martin Bailey Joint Venture

 

The numbers are encouraging... 

 75% of all companies are
highly interested in it
 

       ...those that aren't tend to have 
      marketing models based on referrals

 ¾ are attempting to link marketing measurement to financial performance 

Few (only 18%) state that it is not a priority at the corporate level 

 

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